NEWSWIRE

CRICKET CANADA & SPORTSNET TEAM UP FOR CT20

TOURNAMENT COVERAGE ON SPORTSNET ONE AND WORLD
CC STAFF
January 6, 2012

Cricket Canada is pleased to announce Rogers Sportsnet as the exclusive media partner for the Caribbean T20 in Canada.   Sportsnet  will join existing corporate sponsors Teacher's Scotch Whiskey & Apollo Convention Centre as tournament partners for the event.

For the first time, LIVE CRICKET will be broadcast on a mainstream Canadian network with all of Canada's matches on Sportsnet ONE and the rest of the tournament on Sportsnet World.

In an interview earlier this week, Cricket Canada's 1st Vice President Ravin Moorthy discussed the announcement with Nigel Reed on the lastest episode of World Cricket Weekly TALK.

"To be able to put our (players) on a stage where over 5 million Canadians have the opportunity to watch them play is a major achievement for the organization and our growing sports brand."  Moorthy continued, "Cricket has never had this level of exposure in the country and we will continue to push the sport into the mainstream of Canadian sporting conciousness."

In addition to broadcasting the tournament, the Sportsnet logo will appear front and centre on Canadian team playing jersey's and caps.

A complete broadcast schedule will be available on Sportsnet.ca/cricket/ with promotional spots already running on OMNI and the Sportsnet suite of channels.

Cricket Canada will also launch its new 2012 promotional campain entitled "Represent the RED" during the CT20 broadcasts.  The commercial series of six parts will feature the stories of Hamza Tairq, Henry Osinde, Hiral Patel, Jimmy Hansra, Harvir Baidwan, and Rizwan Cheema.  For a preview of the series, please visit the "Represent the RED" campaign launch site on Facebook.  

Please contact your local cable/sattelite provider to ensure you have Sportsnet ONE and Sportsnet World for the start of the Caribbean T20 on Monday January 9th.
 

GROUP A

Trinidad & Tobago, Winward Islands, Guyana, Leeward Islands, Canada.

GROUP B

Barbados, Jamaica, Netherlands, Combined Campuses & Colleges, Sussex.

Canada starts off its campaign in Group A with a match on Wednesday January 11th vs Winward Islands at 3:00pm ET.

Additional details to follow.